Entrepreneurship Forum & Kiatnakin Bank 99-Second @ Sasin
Mr. Sandwich of Thailand -- My Story, My Brand
Background:The Global Financial Crisis in 2008 was caused by unsustainable growth of in the housing and financial markets. Once the bubble burst, large corporations crumbled one after another… leading to global economic recession. More than 2 years on, economies are still trying to recover. With the added problems of global warming and widening social gaps, more emphasis is being placed on environmental and social concerns in order to ensure that economic recovery is sustained.
These events parallel Mr. Sirivat Voravetvuthikun’s life over the past 14 years. Here is his inspirational story:
Sirivat Sandwich ("Baht floating with a balloon" logo) was founded by Mr. Sirivat Voravetvuthikun, one of Bangkok’s most successful financiers in the early 1990s who saw his multi-million business collapse in the 1997 Asia financial crisis--the “IMF year.” He suddenly found himself struggling to feed his family and staff by selling sandwiches to passersby on the Bangkok roadsides. With determination, a “never say never” attitude and a different perspective on life, Mr. Sirivat turned his little venture into a reputable brand and sustainable business. It has been more than 13 years now that Sirivat Sandwich has been selling sandwiches in the streets of Bangkok and operating the Coffee Corner to provide coffee break service to Bangkok offices. Not only is this venture being readied for listing on the mai market, it now serves as an example to Thai society that a rewarding return can mean more than just profits.